The importance of a user-friendly web design

The challenge for our client in the facility-services sector was to roll out all its services on a clear, intuitive website. One of the handicaps of this project was the huge amount of content and details, so we came up with a simple structure that allowed users to browse the site easily, with responsive design to adapt to any device.

By breaking the information down into concepts and making good use of meta tags, we only show the information that is relevant to any given user. So, we created an optimised structure developedwith the right keywords to attract as much SEO traffic as possible.