Based on a simple idea, we use storytelling as a tool to connect consumers to the brand’s goals through emotion. We did everything from the plot to production, shooting and final postproduction.
Subway, the well-known franchise that sells made-to-order sandwiches, needed a spot for their
SUB OF THE DAY. And at Pajarraco we gave them not just a spot but a story that would move viewers and reflect their day-to-day lives.
It had to be a video that could be used in all countries, and be very short. So we started off with the SUB OF THE DAY concept (a special deal on a different sandwich every day) and created a structure straight out of Love Actually. We showed the character’s day-to-day lives and used the sandwiches to show the passing of time, in a spot that we’ll always remember fondly, with a bit of a residual sugar rush.